Satty Sandhu
Hillfield News & Off-Licence, Coventry

The Blueprint makes everything much clearer and simpler for the customer. If they want a French white, they just go to the country flag marked on the shelf edge and it is easy to see all the wines in one place.

WELCOME TO TAKE HOME BLUEPRINT

The Take Home Blueprint, initiated by the FWD in 1994 is designed as a practical guide to correct product selection of brands and wholesale-exclusive lines, along with in-store merchandising and display for these categories:

Click on the relevant icon above to find out more.

.....................................................................................................................

LATEST NEWS

To find out more and read about the latest developments within the schemes, retailer feedback and case studies for the Take Home Blueprint schemes,click on the links below:

09/04/09 :

RETAILERS ACHIEVE LONG TERM 25% SALES BOOST
Once scheme is embedded profits are embedded

The FWD Take Home Blueprint has released figures from 80 independent retailers which demonstrate that the long-established beers, wines and spirits educational guide brings big sales benefit...
full story »

09/04/09 :

BLUEPRINT WINE TASTING GIVES YOU A BIGGER TASTE OF PROFITS
The FWD Take Home Blueprint for Wine innovation of providing wine tasting kits, wine samples and guidance continues to produce sales for independents, which can produce spectacular results. For instance, Dan Cock's Whitstone Village Stores sold a total of...
full story »

09/04/09 :

BLUEPRINT: NUSRAT PUTS PEN TO PAPER
Nusrat Hussain's Grange Moor Off Licence in Wakefield was remerchandised to the Blueprint plan two years ago. Since then, her sales have been totally transformed and she has become a firm believer in the power of Blueprint. In fact, she was so pleased wit...
full story »