| | Meena Gore
Gore Off Licence, Birmingham
Since re-laying the store, Meena has found that every item has increased in sales. She added: "Thanks to the Blueprint our total business has grown year-on-year by 40%. The FWD Blueprints are designed specifically for our benefit and the rewards are clear to see." Scottish Courage. |  |
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Blueprint for Ales, Lagers
& Ciders
The UK's major brewers, cider manufacturers and cash & carry
operators have combined their expertise and experience to develop
the Take Home Blueprint. It's aim? Quite simply to enable you to
merchandise ales, lagers and ciders more effectively for maximum
profit.
The Blueprint does this by establishing clearly defined product
categories for ales, lagers and ciders which are now standard throughout
the industry, this also now includes your top selling lines in the
region.
Furthermore, specific colours are used for each product category
and free colour coded strips are provided for you. This enables
you to merchandise in a professional and profitable way, displaying
products in the right place.
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