Nitin Wadia
Bottle & Basket, South London

It was apparent early on that my sales had increased thanks to the implementation of the Blueprint guidelines but it was only once I’d done my year-end accounts six months later that I realised what a dramatic effect it has had on my overall turnover.

BLUEPRINT FOR ALES LAGERS & CIDERS - CATEGORIES

The Take Home Blueprint has been designed so it can be used easily, quickly and effectively. Its most important feature is the colour coding system which allots a different colour to each drinks category and identifies them further by ABV.

These colours are used on the regional planograms and on adhesive strips. You can thus sectionalise your fixtures so that categories are in the same proportion as those in your regional planogram.