Meena Gore
Gore Off Licence, Birmingham

Since re-laying the store, Meena has found that every item has increased in sales. She added: "Thanks to the Blueprint our total business has grown year-on-year by 40%. The FWD Blueprints are designed specifically for our benefit and the rewards are clear to see." Scottish Courage.

BLUEPRINT FOR ALES LAGERS & CIDERS - CATEGORIES

The Take Home Blueprint has been designed so it can be used easily, quickly and effectively. Its most important feature is the colour coding system which allots a different colour to each drinks category and identifies them further by ABV.

These colours are used on the regional planograms and on adhesive strips. You can thus sectionalise your fixtures so that categories are in the same proportion as those in your regional planogram.