Nitin Wadia
Bottle & Basket, South London

It was apparent early on that my sales had increased thanks to the implementation of the Blueprint guidelines but it was only once I’d done my year-end accounts six months later that I realised what a dramatic effect it has had on my overall turnover.

BLUEPRINT FOR ALES LAGERS & CIDERS

The UK's major brewers, cider manufacturers and cash & carry operators have combined their expertise and experience to develop the Take Home Blueprint. Its aim? Quite simply to enable you to merchandise ales, lagers and ciders more effectively for maximum profit.

The Blueprint does this by establishing clearly defined product categories for ales, lagers and ciders which are now standard throughout the industry. This also now includes your top selling lines in the region.

Furthermore, specific colours are used for each product category and free colour coded strips are provided for you. This enables you to merchandise in a professional and profitable way, displaying products in the right place.