Meena Gore
Gore Off Licence, Birmingham

Since re-laying the store, Meena has found that every item has increased in sales. She added: "Thanks to the Blueprint our total business has grown year-on-year by 40%. The FWD Blueprints are designed specifically for our benefit and the rewards are clear to see." Scottish Courage.

BLUEPRINT FOR ALES LAGERS & CIDERS

The UK's major brewers, cider manufacturers and cash & carry operators have combined their expertise and experience to develop the Take Home Blueprint. Its aim? Quite simply to enable you to merchandise ales, lagers and ciders more effectively for maximum profit.

The Blueprint does this by establishing clearly defined product categories for ales, lagers and ciders which are now standard throughout the industry. This also now includes your top selling lines in the region.

Furthermore, specific colours are used for each product category and free colour coded strips are provided for you. This enables you to merchandise in a professional and profitable way, displaying products in the right place.