| | Meena Gore
Gore Off Licence, Birmingham
Since re-laying the store, Meena has found that every item has increased in sales. She added: "Thanks to the Blueprint our total business has grown year-on-year by 40%. The FWD Blueprints are designed specifically for our benefit and the rewards are clear to see." Scottish Courage. |  |
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Getting Started
- Plan Your Fixture
Firstly, plan your fixture in line with the recommended FWD Wine
Blueprint layout (click here to view) and customer flow, allocating
the correct proportion of space to each category.
- Strip Your Shelves
Remove your stock, clean the shelves and use the category strips
to allocate the space on your shelves.
- Replace Stock
Replace the correct stock and face up over the strips.
- Position Stickers
Position the appropriate consumer shelf edge sticker at the start
of each category, in line with customer flow.
- Industry Best Advice
Check your fixture regularly to re-stock and face up to maintain
a professional wine department - if you can see the strips you
need to face up and/or re-stock.
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