| | Nitin Wadia
Bottle & Basket, South London
It was apparent early on that my sales had increased thanks to the implementation of the Blueprint guidelines but it was only once I’d done my year-end accounts six months later that I realised what a dramatic effect it has had on my overall turnover. |  |
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Blueprint for Ales, Lagers
& Ciders
The UK's major brewers, cider manufacturers and cash & carry
operators have combined their expertise and experience to develop
the Take Home Blueprint. It's aim? Quite simply to enable you to
merchandise ales, lagers and ciders more effectively for maximum
profit.
The Blueprint does this by establishing clearly defined product
categories for ales, lagers and ciders which are now standard throughout
the industry, this also now includes your top selling lines in the
region.
Furthermore, specific colours are used for each product category
and free colour coded strips are provided for you. This enables
you to merchandise in a professional and profitable way, displaying
products in the right place.
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