Satty Sandhu
Hillfield News & Off-Licence, Coventry

The Blueprint makes everything much clearer and simpler for the customer. If they want a French white, they just go to the country flag marked on the shelf edge and it is easy to see all the wines in one place.


BLUEPRINT FOR WINES - GETTING STARTED AND TOP TIPS

Free Merchandising Kit

On request, you will receive space allocation stickers to plan your fixture to give the correct amount of space for each product group, and help you maintain your fixture and stocking profile, to make the most of increased sales and profits.

In addition, you will receive shelf edge stickers to highlight to your customers the product ranges you are offering. These should be placed at the start of each range/category in line with customer flow.

THE WINE BLUEPRINT CHECKLIST

  • The correct range
    Use Blueprint stocking recommendations to make sure you have the right range with the top selling brands and your choice of products from your Cash & Carry or delivered Wholesaler.

  • Space and product allocation
    Use the Blueprint layout guide to relay your wine fixture, giving each country/category the right amount of space, thus balancing your display to the demands of the market. Use point of sale material to help your customers find the product they want. It will also encourage browsing. Where categories span more than one shelf, place higher priced products on the higher shelves where customers can see them.

  • Chill out
    Use your chiller to display and sell a varied range of white, rosé and sparkling wines for customers who want a table-ready bottle.

  • Trade up... your customers do
    Stock wines across a wide price range - but don’t neglect those over £5.00 per bottle - your customers will trade up for special occasions.

  • Promote your best offers
    Feature strong promotional offers both on the fixture and by erecting floor displays. Don’t simply feature cheap wines - this will encourage down trading and they will sell anyway. Try multi-buy promotions e.g. “2 for £8” or £1 off offers e.g. “normal price £4.99 - our wine of the month price £3.99”. Feature prominently your special offers at Christmas and other key times of the year.

  • Better visibility gives bigger profits
    Maximise your sales of high value wines, Champagnes, Sparkling Wines and Cava. Securely display these products on shelf or in the chiller.

  • Tasting
    Expand your customer base and encourage your current customers to try new or different wines with in store wine tasting.

  • Know what you are talking about
    Learn about your wine range so that you can offer advice to your customers.

Use Blueprint advice to give your customers what they want - and watch your sales and profits soar!

Secure more champagne and sparkling sales

High value Champagnes and Sparkling Wine sales can be hindered by their position behind the counter.

Allow customers to browse and select from your range of Champagnes and Sparkling Wines with confidence by using Security Caps. Tailored to fit, these security caps are available through Colindale Associates. The bottle cap is an easy to use security product that allows you to openly display your products and watch your sales soar.

EASy-Bottle Champagne Security caps are available at £1.50 per cap and £19.00 per detacher.

For more information or to purchase your caps and detachers now call Colindale Associates, the distributors of the security systems on 01480 210 908, or email colin.barton@colindaleassociates.co.uk