Mark Johnson
Celebrations, Stockport.
I introduced the Blueprint Wine Wheels, the educational guide on matching food types to different wine variants, and I have to admit they have been a usefull tool not just for my customers but also for myself and staff.
BLUEPRINT FOR WINES - THE UK WINE MARKET
Total Still Wine Sales Share £% by Country Convenience
Total wine in Convenience is growing at +1%. USA is the number one country by value in Convenience growing at +4% year on year.
Total Still Wine Sales Share £% by Colour Convenience
Market growth is being driven by Rose, growing at 18% and nowrepresenting just over one in every eight bottles sold in Convenience.
Total 75cl Still Wine Sales Share £% by Price Band Convenience
Value and share increases coming through in wines priced over £5. Sub-£5 wines losing share.
Top 10 wine brands
Source: Nielsen MAT November 08
IMA ELECTRONIC MEDIA