Satty Sandhu
Hillfield News & Off-Licence, Coventry


The Blueprint makes everything much clearer and simpler for the customer. If they want a French white, they just go to the country flag marked on the shelf edge and it is easy to see all the wines in one place.


BLUEPRINT FOR WINES - THE UK WINE MARKET

Total Still Wine Sales Share £% by Country Convenience

Total wine in Convenience is growing at +1%. USA is the number one country by value in Convenience growing at +4% year on year.

Total Still Wine Sales Share £% by Colour Convenience

Market growth is being driven by Rose, growing at 18% and nowrepresenting just over one in every eight bottles sold in Convenience.

Total 75cl Still Wine Sales Share £% by Price Band Convenience

Value and share increases coming through in wines priced over £5. Sub-£5 wines losing share.

Top 10 wine brands

Source: Nielsen MAT November 08