Satty Sandhu
Hillfield News & Off-Licence, Coventry
The Blueprint makes everything much clearer and simpler for the customer. If they want a French white, they just go to the country flag marked on the shelf edge and it is easy to see all the wines in one place.
BLUEPRINT FOR WINES - THE UK WINE MARKET
Total Still Wine Sales Share £% by Country Convenience
Total wine in Convenience is growing at +1%. USA is the number one country by value in Convenience growing at +4% year on year.
Total Still Wine Sales Share £% by Colour Convenience
Market growth is being driven by Rose, growing at 18% and nowrepresenting just over one in every eight bottles sold in Convenience.
Total 75cl Still Wine Sales Share £% by Price Band Convenience
Value and share increases coming through in wines priced over £5. Sub-£5 wines losing share.
Top 10 wine brands
Source: Nielsen MAT November 08
IMA ELECTRONIC MEDIA