Satty Sandhu
Hillfield News & Off-Licence, Coventry

The Blueprint makes everything much clearer and simpler for the customer. If they want a French white, they just go to the country flag marked on the shelf edge and it is easy to see all the wines in one place.

BLUEPRINT FOR WINES - SUPPORTERS

Supported by the UK's leading wine brand suppliers. They bring to the scheme big wine brands in which substantial marketing investment has been made - investment which has brought New World wines especially into prominence.

The scheme is also supported by the UK's major Wholesalers, represented by the FWD (Federation of Wholesale Distributors).

The FWD Wine Blueprint embraces the biggest wine brands in the marketplace, recommending product selection and display techniques which reflect current consumer demand.