Ennis Shah
Cool Country Convenience, Old Trafford

You find some customers are country-loyal. With the Blueprint, if they want a French wine they can find all the different brands in the one place rather than having them scattered throughout the entire fixture. All my customers have said how easy it is to find what they are looking for just through the labelling provided by the Blueprint. It also makes my life easier when I’m restocking the shelves.

BLUEPRINT FOR WINES - SUPPORTERS

Supported by the UK's leading wine brand suppliers. They bring to the scheme big wine brands in which substantial marketing investment has been made - investment which has brought New World wines especially into prominence.

The scheme is also supported by the UK's major Wholesalers, represented by the FWD (Federation of Wholesale Distributors).

The FWD Wine Blueprint embraces the biggest wine brands in the marketplace, recommending product selection and display techniques which reflect current consumer demand.