Ray Pluess
Camelot Garage, Camelford, Cornwall

My customers had a great time. Not only did they get to taste the wines, but they also had a opportunity to see my range in far more detail. My profits have increased some 30%, with people willing to try different wines and spend that little extra for a special bottle.

BLUEPRINT FOR WINES

Wine sales have grown dramatically versus total alcoholic drinks over the past 10 years.

The FWD Take Home Wine Blueprint, backed by Britain's major wholesalers and wine brand owners brings the latest Industry Best Advice to the independent sector so that you can take full advantage of this trend.

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The Wine Blueprint offers you:

• Recommended fixture size and layout, reflecting the very latest, proven merchandising principles.
• Recommendations on the range to stock, giving you the opportunity to display the big brands and use your "choice" to take advantage of the exclusive brands and special offers available from your wholesaler.
• Specially designed merchandising materials to help you lay out and maintain your fixture in a professional and disciplined manner.
• Information on the UK wine market.
• Recommended fixture sizes, including the chiller, reflecting the very latest, proven merchandising principles.