| | Ennis Shah
Cool Country Convenience, Old Trafford
You find some customers are country-loyal. With the Blueprint, if they want a French wine they can find all the different brands in the one place rather than having them scattered throughout the
entire fixture. All my customers have said how easy it is to find what they are looking for just through the labelling provided by the Blueprint. It also makes my life easier when I’m restocking the shelves. |  |
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Getting Started
- Plan Your Fixture
Firstly, plan your fixture in line with the recommended FWD Wine
Blueprint layout (click here to view) and customer flow, allocating
the correct proportion of space to each category.
- Strip Your Shelves
Remove your stock, clean the shelves and use the category strips
to allocate the space on your shelves.
- Replace Stock
Replace the correct stock and face up over the strips.
- Position Stickers
Position the appropriate consumer shelf edge sticker at the start
of each category, in line with customer flow.
- Industry Best Advice
Check your fixture regularly to re-stock and face up to maintain
a professional wine department - if you can see the strips you
need to face up and/or re-stock.
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