| | Ennis Shah
Cool Country Convenience, Old Trafford
You find some customers are country-loyal. With the Blueprint, if they want a French wine they can find all the different brands in the one place rather than having them scattered throughout the
entire fixture. All my customers have said how easy it is to find what they are looking for just through the labelling provided by the Blueprint. It also makes my life easier when I’m restocking the shelves. |  |
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The Plan
 Below
you will see the recommended Blueprint layout for your wine fixture.
The country and brands have been laid out to reflect their importance
in the market and provide Industry Best Advice, updated to reflect
market changes.
Within each section, you will see "unbranded products"
where you can take advantage of the wide range of specialist brands
stocked by your wholesaler, and tailor your wine offering to your
local market.
Please remember that the layout illustration represents a fixture
of 17.5 linear metres (5 shelves of 3.5 metres each). Naturally
if your fixture is smaller than this, you should reduce your range
and facings accordingly, and conversely if it is bigger, your range
and facings will be increased.
Click here to download the plan
Note: You will need adobe acrobat reader to view the plan, available
as a free
download from Adobe.com |
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